Spectrium is a recognised IMM GSM additional tuition Centre

Notice and Disclaimer

WHY STUDY SALES AND MARKETING?

Marketing is one of the most exciting, dynamic and stimulating careers-one that knows no limits. Marketing is fundamental to the success of any business. The more aptitude and knowledge and energy you have, the more chance you have of succeeding as a marketer.

Therefore studying at the IMM Graduate School of Marketing (IMM GSM) is a wise choice, as all its qualifications are well respected, not only by organizations striving towards marketing excellence, but also by reputable recruitment organizations. A successful career in marketing requires one to be creative, self motivated, flexible, innovative and resourceful. Marketing people are special business people who have a broad outlook and are critical and strategic thinkers. Fundamental to your success as a professional marketer are the relevant educational qualification and a learning experience that enables you to apply a wide range of marketing techniques, the right skills, ability and imagination.

ABOUT THE PROGRAMME

The Higher Certificate in Marketing as offered by the IMM GSM is designed for those who want to understand basic and foundational concepts in sales and retail marketing whether they are employed or not. The programme provides students with a platform to interrogate and understand what marketing is, its role within the organization, and the key performance indicators of a sales representative or executive.

Upon completing this programme students are able to design business plans, develop marketing communication strategies, and/or develop and implement practical marketing mix strategies for organisations.

ENTRY REQUIREMENTS

To enroll you must have one of the following qualifications:
- You must have a senior certificate (Grade 12) or equivalent.
- A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no Senior Certificate, and must include work-related experience and a SAPS affidavit stating that they did not obtain a Senior Certificate.

EXEMPTION

You may be exempt from some papers if you have a relevant degree or professional marketing qualification. For more information contact the IMM GSM.

DURATION: 1 Year

WHO SHOULD ENROL FOR THE PROGRAMME

• Advertisers, Brand Managers, Customer Services
• Distribution and Logistics Managers, Direct Marketers, Marketing Trainers
• Client Account Managers
• Product Portfolio Managers
• Marketing Strategy Planners
• Sales Managers, Sports Sponsorship Marketers
• International Marketers, Marketing Intelligence Officers
• Anyone interested in pursuing a career in Marketing Management or Communications

SAQA ACCREDITATION

The Higher Certificate in Marketing as offered by IMM GSM is registered and aligned to SAQA qualification/unit standards.
NQF Level: 5, No. of Credits: 120

SYLLABUS

ASSESSMENT/CERTIFICATION/AWARDING BODY

Students are required to write a final examination per module. The Certification body for the Higher Certificate in Marketing professional qualification is the IMM Graduate School of Marketing.

EXAMINATION DATE:

To book your exam contact us on (011) 339 1746

IMM GSM RECOGNISED ADDITIONAL TUITION CENTRE

Additional tuition is supplied by Spectrium’s Faculty Marketing Management, located in Braamfontein, Johannesburg. Spectrium is a recognised and listed IMM GSM Additional Tuition Centre.

BENEFITS TO YOU

• Professional recognition NQF Aligned
• Creative and implement robust marketing plans
• Well sought after qualification across all industries.
• Hands on approach to working in Consumer Centric Organisations
• Analysis and decision making skills
• Knowledge of consumer psychology
• Broad business knowledge

BENEFITS TO THE ORGANISATION

• Creatively communicate to core needs and wants of consumers
• Design and forecast demand for products in your market
• Outline budgets and measures for generating cash flow for daily operations
• Identify competitors and profile your firms competitive advantage
• Identify new/potential customers and effectively retain current customers
• Developing effective KPA and KPI profiles in line with a customer centric enterprise
• Leverage on Marketing Professionals and higher Customer Excellence Benchmarks

STUDY OPTIONS

Full Time – Monday - Friday
Part Time – Mondays - Saturdays - (8:00 – 14:30). Evenings: 17:30 – 20:00.

In-house: All IMM GSM modules can be delivered in-house. SAVE money by using this option
Distant Learning
Learnership Options also available!
Revision Package

CAREER PROGRESSION

Upon successful completion of this programme learners can move on to do the Diploma in Marketing Management offered IMM GSM.

OUR UNIQUE TEACHING MODEL

The Spectrium model provides a package boasting of high quality online resources for students.
When you register on a full time or part time course, not only will we provide you with additional tuition, but we also help you get to know your lecturers, the professional body and create an experience of professional education that you can take away with you on completion of your studies.

You will benefit from:
Accommodation advice
Career workshops, advice and study skills sessions
Booster revision classes
Internet access on campus
Regular student social events
Comprehensive library online library
Industry oriented marketing employment workshops
Career-centered and solutions-driven learning, small classes
Very qualified and experienced lecturers, individual attention.
Affordable prices/payment terms, to registered students just to name a few.

PROGRAMME STARTING DATES

All Full and Part Time Certificate courses start first week of the following months:
February
July
November
Distant Learning can start at anytime
Learnership can start at any time
Revision Courses: See Timetable

Call us to enroll today on Tel: +2711 339 1746