Spectrium is a recognised IMM GSM additional tuition Centre

Spectrium - Graduate School of Business is an IMM GSM Recognised additional tuition centre.

IMM GSM DIPLOMA IN MARKETING MANAGEMENT

Companies need employees that have a flare of sales and marketing management skills and expertise to help acquire and retain satisfactory customers. To achieve these objectives the IMM GSM Diploma in Marketing Management is designed to give learners an opportunity to acquire professional skills in sales and marketing necessary for every organization’s turnaround strategy.

Upon completing this qualification, graduates and employees will be creative, self-motivated, flexible and innovative, be strategic thinkers and apply a wide range of marketing techniques, skills, and abilities to their work. They will be able to design a company business plan, marketing strategy, conduct marketing research and engage in international business transactions,

ENTRY REQUIREMENTS

To enroll you must have one of the following qualifications:
- You must have a senior certificate (Grade 12) or equivalent.
- A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no senior Certificate and must include work-related experience and a SAPS affidavit stating that they did not obtain a Senior Certificate.

EXEMPTION

You may be exempt from some papers if you have a relevant degree or professional marketing qualification. For more information contact the IMM GSM.

WHO SHOULD ENROL FOR THE PROGRAMME

Advertisers, Brand Managers, Customer Services
Distribution and Logistics Managers, Direct Marketers, Marketing Trainers
Client Account Managers
Product Portfolio Managers
Marketing Strategy Planners
Sales Managers, Sports Sponsorship Marketers
International Marketers, Marketing Intelligence Officers
Anyone interested in pursuing a career in Marketing Management or Communications

SAQA ACCREDITATION

The IMM GSM Diploma in Marketing Management is registered and aligned to SAQA qualification/unit standards at
NQF Level: 6, No. of Credits: 360

SYLLABUS

Year One

Year Two

Year Three

Marketing 1
Business Communication 1
Financial Management 1
Business Management 1
Economics 1
Sales Management 1

Marketing 2
Basic Marketing Research 2
Marketing Communications 2

Financial Management 2

Business Management 2
Human Resources Management

Marketing 3
International & Africa Marketing 3
Work Integrated Learning 3
Business Law 1
Services Marketing

ASSESSMENT/CERTIFICATION/AWARDING BODY

Learners are required to write formal assessments and/or final examination per module run and managed by IMM GSM. The Certification body for the Diploma in Marketing Management professional qualification is the IMM Graduate School of Marketing –South Africa.

THE IMM GSM ADDITIONAL TUITION CENTRE

Additional tuition is supplied by Spectrium’s Faculty of Marketing Management, located in Braamfontein, Johannesburg. Spectrium is a recognised and listed IMM GSM Additional Tuition Centre.

BENEFITS TO YOU

Professional recognition NQF Aligned
Creative and implement robust marketing plans
Well sought after qualification across all industries.
Hands on approach to working in Consumer Centric Organisations
Analysis and decision making skills
Knowledge of consumer psychology
Broad business knowledge

BENEFITS TO THE ORGANISATION

Creatively communicate to core needs and wants of consumers
Design and forecast demand for products in your market
Outline budgets and measures for generating cash flow for daily operations
Identify competitors and profile your firms competitive advantage
Identify new/potential customers and effectively retain current customers
Developing effective KPA and KPI profiles in line with a customer centric enterprise
Leverage on Marketing Professionals and higher Customer Excellence Benchmarks

STUDY OPTIONS

Full Time – Monday - Friday
Part Time – Mondays - Saturdays - (8:00 – 14:30). Evenings: 17:30 – 20:00.

In-house: All IMM GSM modules can be delivered in-house. SAVE money by using this option
Distant Learning
Learnership Options also available!
Revision Package

CAREER PROGRESSION

Upon successful completion of this programme learners can move on to do the Bachelor in Business Administration in Marketing Management offered by IMM GSM.

OUR UNIQUE TEACHING MODEL

The Spectrium model provides a package boasting of high quality online resources for students.
When you register on a full time course, not only will we provide you with adequate lecturing support, but we also help you get to know your lecturers, professional body and create an experience of professional education that you can take away with you on completion of your studies.

You will benefit from:
Accommodation advice
Career workshops, advice and study skills sessions
Booster revision classes
Internet access on campus
Regular student social events
Comprehensive library online library
Industry oriented marketing employment workshops
Career-centered and solutions-driven learning, small classes
Very qualified and experienced lecturers, individual attention.
Affordable prices/payment terms, to registered students just to name a few.

PROGRAMME STARTING DATES

All full and part time diploma courses start first week of the following months:
February
July
November
Distant Learning can start at anytime
Learnership can start at any time
Revision Courses: See Timetable

Call us to enroll today on: Tel: 011 339 1746