Spectrium is a recognised IMM GSM additional tuition Centre

IMM GSM BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING MANAGEMENT

ABOUT BBAM

The IMM GSM Bachelor of Business Administration (BBA) in Marketing Management degree prepares students for career opportunities and advancement in business and industry. Successful completion of the BBAMM requirements ensures that graduates understand the relationships among marketing, consumer behaviour, economic principles, statistics, research, accountancy, and financial, human and enterprise management. The BBAMM degree gives students an opportunity to specialize in designated areas by choosing electives in desired courses.

ENTRY REQUIREMENTS

To enroll you must have one of the following qualifications:

You must have a senior certificate (Grade 12) or equivalent.
Matric Exemptions D symbols in Mathematics & English
A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no senior Certificate and must include work-related experience and a SAPS affidavit stating that they did not obtain a Senior Certificate.ment.
Students over the age of 45 may apply as mature age applicants.

EXEMPTION

You may be exempt from some papers if you have a relevant degree or professional marketing qualification. For more information call IMM GSM.

WHO SHOULD ENROL FOR THE PROGRAMME

Advertisers, Brand Managers, Customer Services
Distribution and Logistics Managers, Direct Marketers, Marketing Trainers
Client Account Managers
Product Portfolio Managers
Marketing Strategy Planners
Sales Managers, Sports Sponsorship Marketers
International Marketers, Marketing Intelligence Officers
Anyone interested in pursuing a career in Marketing Management or Communications

SAQA ACCREDITATION

The IMM GSM BBAM is registered and aligned to SAQA qualification/unit standards.
NQF Level: 7 No. of Credits: 400

IMM GSM BBAM (MARKETING MANAGEMENT) SYLLABUS SUBJECTS

Year One	Year Two	Year Three	Year Four
Principles of Marketing Business Communication Business Law Business Management Macro Economics Micro Economics Statistical Analysis	Practice of Marketing Consumer and Buyer Behavior Financial Accounting Human Resource Management Management Accounting Marketing Communications	Financial Management Distribution and Logistics Management International Marketing Marketing Research	Strategic Management Marketing Strategy

ASSESSMENT/CERTIFICATION/AWARDING BODY

Students are required to write a final examination per module. The Certification body for the Diploma in Marketing Management professional qualification is the IMM Graduate School of Marketing.

THE TUITION/STUDENT SUPPORT CENTRE

Additional tuition is supplied by Spectrium’s Faculty Marketing Management, located in Braamfontein, Johannesburg. Spectrium is a recognised and listed IMM GSM Additional Tuition Centre.

BENEFITS TO YOU

Professional recognition NQF Aligned
Creative and implement robust marketing plans
Well sought after qualification across all industries.
Hands on approach to working in Consumer Centric Organisations
Analysis and decision making skills
Knowledge of consumer psychology
Broad business knowledge

BENEFITS TO THE ORGANISATION

Creatively communicate to core needs and wants of consumers
Design and forecast demand for products in your market
Outline budgets and measures for generating cash flow for daily operations
Identify competitors and profile your firms competitive advantage
Identify new/potential customers and effectively retain current customers
Developing effective KPA and KPI profiles in line with a customer centric enterprise
Leverage on Marketing Professionals and higher Customer Excellence Benchmarks

STUDY OPTIONS

Full Time – Monday - Friday
Part Time – Mondays - Saturdays - (8:00 – 14:30). Evenings: 17:30 – 20:00.

In-house: All IMM GSM modules can be delivered in-house. SAVE money by using this option
Distant Learning
Learnership Options also available!
Revision Package

CAREER PROGRESSION

Upon successful completion of this programme students can move on to do the B Phil Honors in Marketing Management offered by IMM GSM.

OUR UNIQUE TEACHING MODEL

The Spectrium model provides a package boasting of high quality online resources for students.
When you register on a full time course, not only will we help you pass the exam, but we also help you get to know your lecturers and create an experience of professional education that you can take away with you on completion of your studies.

STUDENT SUPPORT

To give our learners a peace of mind and guarantees for success towards their exams we provide the following services:

Accommodation advice
Career workshops, advice and study skills sessions
Booster revision classes
Internet access on campus
Regular student social events
Comprehensive library online library
Industry oriented marketing employment workshops
Career-centered and solutions-driven learning, small classes
Very qualified and experienced lecturers, individual attention
Affordable prices/payment terms, to registered students just to name a few

PROGRAMME STARTING DATES

All Full and Part Time Certificate courses start first week of the following months:
February
July
November
Distant Learning can start at anytime
Learnership can start at any time
Revision Courses: See Timetable

Call us to enroll today on: Tel: 011 339 1746