PRISA PUBLIC RELATIONS PRACTIONER

The Public Relations Institute of South Africa (PRISA) is a Professional Institute operating in the communications sector, established in 1957, is the professional body for public relations and communication management. It endorses and recognises quality education, training and skills programmes and provides continuing professional development and information services for its members. It sets standards and has a globally recognised code of ethics and professional standards
PRISA ensures that all its members have achieved the highest level of knowledge and skills necessary for the workplace
Specifically designed for the profession by expert practitioners
Presented part-time and in condensed blocks enabling you to study and work
Practical and relevant in content by combining theory with workplace experience - based on outcomes and case studies
Generous in teaching time and learner support
The only professional skills programmes endorsed by the South African professional body, PRISA.

ENTRY REQUIREMENTS

For those in the first few years of their public relations and communication careers –recommended four to seven years' experience in public relations and communication as well as relevant qualifications.
10 days full time in two blocks of five days each.

PROCEDURE FOR ENROLLMENT

Complete an online application form at www.spectrium.co.za or contact us for PRISA registration form.
Complete a separate Spectrium registration form

PRISA PUBLIC RELATIONS SYLLABUS

The programme provides you with a solid practical grounding in all the key concepts, techniques, theories and skills needed to develop effectively as a practitioner.
The profession:
Challenges and functions of the public relations practitioner ethics
Communication theories:
How do we succeed in persuading our target publics to change their attitudes, opinions and behaviour? How do stereotyping, gatekeepers and opinion leaders affect awareness campaigns?
Research:
Measure the effectiveness of public relations tactics.
Internet technology trends and its impact on public relations
Public relations campaign planning and management

SAQA ACCREDITATION

Certified Technical Accountant is registered and aligned to SAQA qualification/unit standards.

WHO SHOULD ENROL FOR THE PROGRAMME

• Public Relations Assistants
• Public Relations Officers
• Public Relations Managers
• Medial Relations Personnel
• Internal Communications Officers
• Anyone interested in pursuing a career in Public Relations

EXAMINATION SESSIONS:

Learners are assessed through a Portfolios of Evidence (PoE) and can choose amongst a selection of suitable all year round dates for assessment.

ASSESSMENT/CERTIFICATION/AWARDING BODY

Learners are required to write assessments per module as well as submit PoE’s projects. The Certification body for the Public Relations Foundation Skills is the Public Relations Institute of South Africa. The diagram below shows articulation and assessment levels

EXAMINATION DATE:

To book your assessments contact us on (011) 339 1746

THE TUITION/STUDENT SUPPORT CENTRE

Support lectures are run by Spectrium’s Faculty of Communication, located in Braamfontein, Johannesburg. Spectrium is a recognized and listed PRISA Student Support Centre.

BENEFITS TO YOU

• Improve your decision-making and effectiveness at work.
• Make a difference to your organisation through what you can deliver.
• Be more productive and confident.
• Enhance your skills and stay ahead.
• Contribute to your continuing professional development (CPD).
• Conduct yourself in a professional manner according to your commitment to the PRISA code of ethics and professional standards.
• Have global recognition with a local focus through your PRISA membership.

BENEFITS TO THE ORGANISATION

• Have a more skilled and motivated employee.
• Gain a competitive edge with a more effective team member.
• Benefit from increased productivity.
• Have staff members who are committed to professional development and ethics through their membership of PRISA.

STUDY OPTIONS

Full Time – Monday - Friday
Part Time – Mondays - Saturdays - (8:00 – 14:30). Evenings: 17:30 – 20:00. In-house: All PRISA modules and PRISA master course can be delivered in-house. SAVE money by using this option
Distant Learning
Learnership Options also available!
Revision Package

CAREER PROGRESSION

Upon successful completion of this programme learners can move on to do the PRISA Public Relations Management. Graduates are qualified to receive the professional designation Public Relations Practitioner (PRP) from PRISA and can advance to the programme in Public Relations Management.

OUR UNIQUE TEACHING MODEL

The Spectrium model provides a package boasting of high quality online resources for students.
When you register on a full time course, not only will we help you pass the course, but we also help you get to know your lecturers and create an experience of professional education that you can take away with you on completion of your studies.

PROGRAMME STARTING DATES

All Full and Part Time Certificate courses start first week of the following months:
February
May
August
November
Distant Learning can start at anytime
Learnership can start at any time
Revision Courses: See Timetable
Call us to enroll today on: Tel: 011 339 1746